Experience

This role is part of my UCI MSBA Capstone project, through which I was placed with the Anaheim Ducks and The Rinks (H&S Ventures / OCSE) to assess the health of the Adult Learn-to-Play program and build the analytical infrastructure needed to measure the success of future marketing and retention initiatives. The project required joining disconnected registration and ticketing systems across two database schemas and delivering four maintainable Power BI dashboards to the Ducks business intelligence team.

• Designed and executed SQL queries in SSMS against the DASH (Rinks) and Archtics (Ticketmaster) schemas to build five analysis-ready datasets covering LTP registration records, 12-month cohort retention, pre/post-enrollment program participation, post-LTP program sequencing, and ticket sales crossover, applying client-defined business logic including revenue calculations across primary and secondary market channels.
• Built two interactive Power BI dashboards tracking 1,285 unique LTP participants across enrollment trends, demographic breakdowns, retention depth, and post-LTP program progression, including dynamic year-over-year KPI cards, cohort retention line charts, a ranked post-LTP program sequence analysis, and both calendar and fiscal year views to align with the Ducks' June 30 fiscal year end.
• Surfaced that 46% of LTP participants never re-enroll after their first session while 40% eventually progress to Hockey League, leading to recommendations to formalize a structured post-LTP off-ramp experience, deploy a post-completion participant survey to identify drop-off drivers, and implement demographic-targeted ticket marketing with the dashboards serving as the ongoing measurement tool for initiative success.

Skills Developed: SQL, SSMS, Power BI, DAX, Power Query, Data Modeling, Cohort Analysis, Retention Analysis, Descriptive Analytics, Marketing Analytics

UCI's Early Academic Outreach Program (EAOP), housed within the Center for Educational Partnerships, focuses on expanding college access for underrepresented students in the Orange and Los Angeles County regions. In this role, I supported the full range of K-16 programming and outreach initiatives the program delivers throughout the academic year.

• Coordinated academic programming and event logistics for key K-16 initiatives including the Choosing a Major Conference, Southern California UC Tours, Nursing Camp in Summer, and UC Bootcamp; managed outreach, transportation coordination, documentation, and day-of execution across campus and community sites.
• Developed and facilitated a curriculum of interactive workshops on professional skills including interviewing techniques, college pathways, and major exploration, tailoring content to the distinct requirements of UCI's schools of Business, Engineering, and Social Sciences, among others, based on independent curriculum research for each.
• Produced and hosted a multi-part webinar series on UCI's nursing, business, and engineering academic pathways, guiding high school students through major requirements, career trajectories, and program structure in a live, hosted format.

Skills Developed: Program Coordination, Curriculum Development, Video Production, Event Logistics, Public Speaking

Upon graduating from UCI, I was promoted from Basic Needs Advocate to the full-time Program Coordinator role. I took on direct oversight of the Basic Needs Advocate team, all CalFresh initiatives and day-to-day operations, and the center's marketing efforts — and made it a priority to introduce data analytics into how we tracked and optimized CalFresh assistance appointment outcomes.

Program Coordination & Student Support

• Directed food security initiatives including CalFresh Assistance Appointments, Fresh Finances, CalFresh Enrollment Parties, and large-scale events such as UCI Orientation, Celebrate UCI, and the Mobile Pantry Grand Opening; managed end-to-end logistics including venue coordination, catering, transportation, and day-of execution in partnership with UCI Student Services, UCI Transportation, and Orange County Social Services.
• Scheduled and managed 100–200 monthly CalFresh Assistance Appointments using Acuity Scheduling, coordinating staff availability, adjusting for cancellations, and ensuring consistent appointment coverage; managed all CalFresh communications including the program email inbox, student-facing outreach, departmental and partner correspondence, and semi-weekly personalized SAR7 and RE deadline reminders segmented by applicant type.
• Provided direct, confidential support to students navigating complex CalFresh cases, including accompanying students to meetings with Orange County Social Services workers and connecting them to resources spanning financial aid, housing, employment, budgeting, banking, and transportation.
• Led hiring, training, scheduling, and task delegation for a team of 15 CalFresh and marketing student employees; optimized workflow and enhanced team efficiency by 50%, ensuring timely completion of projects in high-pressure environments.
• Directed marketing initiatives across digital and print platforms using WordPress, Mailchimp, Canva, and Meta Business Suite; led UCI's 2024 Giving Day campaign that raised record-breaking funds and increased social media engagement by 200%.

Data Management, Reporting & Administration

• Managed data entry and analysis for CalFresh services, implementing a new Excel system with pivot tables, advanced functions, and conditional formatting that tracked eligibility data, reporting timelines, and confidential case details, resulting in a 50% improvement in data management efficiency.
• Overhauled the center's marketing strategy by shifting from content-first to a data-driven approach, using Meta Business Suite analytics to track post performance, audience engagement, and campaign reach; used those insights to refine content strategy across platforms, contributing to a 200% increase in social media engagement and a record-breaking Giving Day fundraising outcome.
• Restructured the center's data reporting system to standardize how CalFresh appointment trends, program utilization, and operational KPIs were tracked and formatted, aligning outputs with CSUN grant reporting requirements and simplifying the compliance process for external partners.
• Overhauled the center's Acuity scheduling form and student-facing email templates to improve clarity and reduce friction in the appointment process; redesigned form fields and dropdown structures to standardize data collection, making it significantly easier to export and analyze appointment data for reporting and program evaluation.
• Produced the center's recurring Mailchimp newsletter, managing content planning, layout, and distribution to keep students, staff, and campus partners informed of upcoming events, resources, and program updates.

Skills Developed: Program Coordination, Event Logistics, Cross-Departmental Collaboration, Student Services, Team Leadership, Hiring & Training, Scheduling (Staff, Appointments, Events), Data Analysis, Reporting & Grant Compliance, Administrative Communications, Microsoft Excel, Acuity Scheduling, Meta Business Suite, Canva, Mailchimp, WordPress

A student-facing role at the UCI Basic Needs Center, focused on providing direct support to underserved students through CalFresh consultations and in-person outreach. CalFresh is California's name for the federal Supplemental Nutrition Assistance Program (SNAP), commonly known as food stamps.

• Provided front-desk support and confidential student consultations to help students apply for CalFresh, as well as connecting them to resources related to academics, employment, budgeting, credit and banking, financial aid, housing, loans, and transportation.
• Supported day-to-day event operations including set-up, tear-down, and in-person outreach for various Basic Needs and CalFresh-related public campaigns and events.

Skills Developed: Community Outreach, Interpersonal Communication, Student Services, Case Management

Having participated in the Reagan Presidential Library's Summer Leadership Program (SLP) as a high school student, I returned years later to lead it as an intern. The SLP is a week-long program aimed at teaching middle and high school students the tenets of leadership and community service, and I worked alongside a team of five interns and educators to bring the 2023 cohort to life.

• Led SLP student sessions with 40+ students in attendance per session, delivering a full week of back-to-back programming that included an intricate curriculum of lessons, guided museum tours, and hands-on activities spanning the entire Reagan Presidential Library and Museum.
• Developed student public speaking and collaboration skills through interactive lessons, group projects, and a community action plan the students designed and presented to local community members.
• Facilitated numerous Reagan-sponsored events including the GE-Reagan Foundation Scholarship Program and the Great Communicator Debate Series.

Skills Developed: Collaborative Problem Solving, Presentation Skills, Curriculum Design, Event Facilitation, Youth Education

A traditional corporate internship structure that included coffee chats, team meetings, and various data tasks — with one standout responsibility: leading an ingredient mapping project that I ultimately presented to Chipotle's executive team at the end of the summer.

• Led a comprehensive ingredient mapping initiative, analyzing product specifications, pull cadence, and pricing data from over 40 tier-two suppliers, 150 sub-ingredients, and 6 commissaries to optimize supply chain and procurement processes.
• Identified cost-saving opportunities by consolidating ingredients for cumin, salt, and black pepper, contributing to a more streamlined procurement process and potential cost reductions.
• Managed the daily compilation and analysis of inventory and supply data from nationwide distribution centers, improving visibility and communication between CMG's commissaries and distribution centers.

Skills Developed: Supply Chain Analysis, Microsoft Excel, Data Compilation, Procurement, Inventory Management