Projects

Each project on this page represents a real business question I worked through end to end, from raw data to findings and recommendations I could actually stand behind. My hope is that the work here gives a clear picture of how I think as an analyst and what I could bring to a team. Click any card below to visit its dedicated project page.

Projects span two tracks, Data Visualization and Predictive Analytics. Each card links to a dedicated page with findings, recommendations, methodology, and key takeaways, with reports, slides, and code attached where applicable.

Letterboxd: Movies as a Business and a Taste

Independent Project

Planned

A live, auto-updating window into film as both a personal passion and a commercial product, pairing my own ratings, watchlist, and physical media collection with box office and budget data to explore what they reveal about film as culture and commerce.

Deliverables: Power BI Dashboards

Technical Skills: TBD

STP Dashboard

Hyundai Capital America (HCA) Internship

06/2026-08/2026

Restructured HCA's manual STP (Speed-to-Proficiency) Tracker around a relational, class-level data model built on Jira-linked primary and foreign keys, then automated the pipeline with Power Query and delivered five interactive Tableau dashboards giving leadership self-service visibility into training performance, cutting monthly reporting effort by 60%.

Deliverables: PowerPoint Presentation, Tableau Dashboards, Written and Recorded Guides/Tutorials

Technical Skills: Excel, Tableau, Power Query, Jira, Enterprise Data Restructuring, Workflow Automation

Adult Learn-to-Play Analysis

UC Irvine · MSBA Capstone (Anaheim Ducks & The Rinks)

01/2026-06/2026

Led SQL and Power BI development for a UCI MSBA Capstone with the Anaheim Ducks and The Rinks, analyzing 1,285 Adult Learn-to-Play participants to determine whether the program drives lasting retention and ticket purchasing, and where engagement could be deepened.

Deliverables: Written Report, PowerPoint Presentation, Power BI Dashboards

Technical Skills: SQL, Power BI, Retention Analysis, Marketing Analytics

LAFC & BMO Stadium: Fan Experience Analysis

LAFC Interview Project

04/2026

Analyzed 9,246 fan survey responses across five years of LAFC matches, concerts, and ACFC events using Python-based sentiment analysis, then built a multi-page Tableau dashboard and business plan identifying where LAFC and BMO Stadium should focus to grow revenue and improve the fan experience through 2030.

Deliverables: PowerPoint Presentation, Tableau Dashboards

Technical Skills: Python, Tableau, TextBlob, NLP/Sentiment Analysis, Business Strategy

UCI Basic Needs: CalFresh Analysis

Independent Project

01/2026-03/2026

Built a multi-page interactive Tableau dashboard on four years of CalFresh appointment data (6,261 records) for UCI's Basic Needs Center, surfacing Enrollment Party growth, no-show patterns, and eligibility trends to identify where program efficiency and student access could improve.

Deliverables: Tableau Dashboards

Technical Skills: Excel, Data Cleaning, Tableau, Program Evaluation


Sun Country Airlines: Customer Segmentation

UC Irvine · MSBA Coursework

06/2026-07/2026

Applied K-Means clustering to 15,144 Sun Country Airlines customer records to identify 5 actionable segments, translating findings into three targeted campaigns tied to Ufly loyalty enrollment, direct channel growth, and vacation package differentiation.

Deliverables: Report, Slides, Code

Technical Skills: Python, Elbow Method, EDA, Clustering, Customer Analytics, Segmentation

Predicting Employee Churn

UC Irvine · MSBA Coursework

09/2025-12/2025

Built and compared logistic regression and decision tree models on 4,653 employee records to identify which employees were most at risk of voluntary turnover, achieving 79% recall on the churn class and surfacing tenure, compensation tier, and education as the primary drivers.

Deliverables: Report, Slides, Code

Technical Skills: Python, Cross Validation, Decision Tree, Machine Learning, HR Analytics, Classification